The project is realized in collaboration with Eugénie Poupet (Lead Design), Agnès Guinin (Graphic Designer), Manon Chassang (Graphic Designer) and Maëlle Kerangal (UX / UI Designer). In one week, we rethink the visual identity and communication supports of the festival. To do this, my partners produce graphic elements with soft and floral shapes, drawing on abstraction. These are then used as a basis to compose the site and the mobile application, thanks to the use of bright colors, acidulous, detonating on a dark background.
With a modernized site, just like the festival, the user can easily find the information he needs and discover new features, such as playlists and live concerts in replay.
The logo evokes a pyramidal shape, a strong symbol of the festival.
It honors the “flower power” with ornaments halfway between figurative and abstract forms. The more rigid typography of the subtitle contrasts with the soft letters of the festival’s name to bring a modern touch to the whole.